Katie Holmes is the new face of Bobbi Brown Cosmetics

Read the interview with Katie Holmes

Bobbi Brown Cosmetics has announced actress Katie Holmes  as the brand’s first-ever celebrity face.

“Katie Holmes epitomizes the modern ‘Bobbi woman’… I think of her as the modern day Ali McGraw, who I have always admired,” says brand founder Bobbi Brown, “Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her because we have so much in common.”

“Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty,” says Holmes, “Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful and I am thrilled to be a part of this brand.”

The first iteration of the partnership will appear in spring 2013 print ads, light boxes, on-counter and with supporting editorial features. Additionally, Bobbi will be the lead makeup artist at the Spring/Summer 2013 Holmes & Yang Fashion Show, the eponymous line founded by Katie Holmes and celebrity stylist Jeanne Yang. 

Read what Bobbi Brown has to say about the brand's first ever celebrity signing below.

What is the reason you decided to sign a celebrity face to represent Bobbi Brown Cosmetics now?
I look at this a bit differently. I never set out to find a celebrity face, I hired a woman who just so happens to be a celebrity.  Katie and I met through a mutual friend and instantly clicked.  We’re both girls from the (American) Midwest, entrepreneurs, and mothers who live multidimensional lives.  It was nice to find out that we had so much in common. We started to talk about ways to work together on her upcoming show, and that is when it clicked and I thought she would be the perfect person to represent my brand.  Katie reminds me of a modern day Ali McGraw, who I admired growing up. She is a classic beauty with a sparkle in her eye and a smile that lights up a room. She is beautiful without trying to be.
What about Katie Holmes made her a good fit for Bobbi Brown Cosmetics?
One of my favorite beauty icons of all time is Ali McGraw who is beautiful without trying to be.  We I met Katie Holmes she instantly reminded me of Ali – a natural beauty that I can relate to. She embodies the modern Bobbi Brown Cosmetics woman: confident, down to earth, positive spirit, beautiful inside and out.  I love how Katie Holmes is a real woman –who juggles a career, supports her community through her charity “Dizzy Feet” and is a doting mother.  

How do you see your relationship with Katie Holmes evolving over the next year?
Next week, I look forward to working together on creating the beauty looks for her Spring 2013 fashion show for her and stylist Jeanne Yang’s “Holmes & Yang” line.  I’ve been a fan of the brand for its simple, clean lines that enhance a woman’s shape.  Next, we will be shooting the brand’s spring ad campaign with Katie Holmes in New York City.