Women rush to shop to buy "Pippa's pants"

Bottom boosting knickers are latest craze, inspired by Pippa Middleton's royal wedding bum shot

The pants, which are padded and add two inches to the bottom whilst lifting it, are sold in Debenhams.

The Invisible Shaping Bum Boosters, which also flatten the stomach, have already outsold standard knickers.

It is believed that photos of Pippa Middleton's derriere at the royal wedding have helped boost the sales of the knickers, although the small waist, flat stomach and curvy hips body type has been championed for centuries, reaching its nadir with the pin-up look of the 50s.

pippa middleton
Pippa's famous photograph from the royal wedding