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7 January 2014, 06:00
A new website and app is being launched to encourage more people to come and visit Suffolk.
The ‘Take Me to Suffolk’ campaign runs until Easter and aims to promote the county and attract visitors to Suffolk.
‘Take me to Suffolk’ operates online via a user-friendly micro-site and Facebook App, both of which are centred on a map of Suffolk, which comes to life as the user explores.
The interactive map is populated with places to visit, stay, eat, drink and experience.
In addition to the online activity, social media and Facebook advertising, a national PR programme targeting broadsheets, magazines and online media is also being run.
Over 70 businesses are supporting the campaign from independent, local businesses to national organisations. These include National Trust, Easton Farm Park, Greater Anglia, New Wolsey Theatre, Angels and Pinnacles, English Heritage, Milsoms Hotels, Smiths Row, Bid4Bury, Adnams and Go Ape.
Take Me to Suffolk is the latest campaign from Visit Suffolk, the organisation behind 2013 digital marketing campaign ‘The Curious County’, which was estimated to have boosted Suffolk’s tourism economy by in excess of £750,000. It is hoped that Take Me to Suffolk will keep the ‘curious’ momentum going by converting a proportion of interested audiences from The Curious County into actual visitors as well as undertaking a big promotional effort to interest new audiences.
Amanda Bond, Brand Manager for Visit Suffolk comments: “Take Me to Suffolk is about raising Suffolk’s profile as a year round holiday destination for long and short UK breaks, with specific focus on the shoulder seasons when the industry is in need of more people through the doors.
“The crux of the campaign is sharing and discovery, thanks to the intuitive map. A visitor might land on the site expecting to research one particular area of interest, but the site functions to tease and intrigue visitors with other attractions and places to stay to entice a longer stay. It is hoped this will generate more spend for the local economy and enhance the profile of Suffolk and all it has to offer.”