On Air Now
Stephen Mulhern and Emma Willis 9am - 12pm
9 April 2013, 15:10
The people behind this year's Suffolk Show say last year's cancellation may have had a silver lining as more sponsors than ever sign up.
Last year strong winds forced the organisers to cancel the second day of the show because the site was unsafe.
But, now they believe all the publicity surrounding the show's cancellation might have brought it to more people's attention.
The Suffolk Show had its launch this morning with more sponsors than ever signing up to be at Trinity Park on 29th and 30th May. 10% of the sponsors this year are new to the show.
And the organisers have taken out insurance against a cancellation this year, although they are hoping the extreme weather of last year won't return.
Show Director David Nunn spoke to Heart's Hannah Griffiths:
Christopher Bushby, Executive Director of the Suffolk Agricultural Association, talks to Heart reporter Hannah Griffiths: