Brighton: Family Say "Cancer Is Pants" With Social Media Campaign

A family from Sussex is asking people to take a selfie with their underwear on their head as part of their #CancerIsPants fundraising campaign.

Louise Howes, 39, from Brighton, was diagnosed with advanced stage 4 breast cancer in January, after four years in remission.

She is hoping to try a new treatment that would require travelling to Germany, as it's not currently available in the UK.

So her children, Ella, Tom, William and Ned, are encouraging people to take a selfie with their pants on their head and donate to their campaign.

They've recorded a video to say thank you to people who have donated already.

They need to raise £50,000. You can visit their fundraising page here.

Louise has praised people in Brighton for their support, she said "Brighton's got an amazing community. It's like they are looking after one of their own."

She told Heart about why the campaign is successful: "the idea of #CancerIsPants is just amazing because it is so stupid and so silly".

And she said it is great to see that people "like to get behind something fun and something slightly ridiculous".

Here's Louse and her 18-year-old daughter, Ella.

Recently Played Tracks

On Radio: Heart's Non-Stop Club Classics with Annaliese

9pm - 12am

Email the show

Text 'HEART' to 82122

Heart's Non-Stop Club Classics with Annaliese

On TV: Only Number 1s: '90 - '99

8pm - 12am

Watch heart TV

  • Ronan Keating , Boyzone When You Say Nothing At All

    23:38

    iTunes

  • Shanks & Bigfoot Sweet Like Chocolate

    23:36

    iTunes

  • Britney Spears ...Baby One More Time

    23:32

    iTunes

  • Armand Van Helden You Don't Know Me

    23:28

    iTunes

Heart VIP

Local

Autumn Weather

Find your local four day weather report here.

Listening To Radio Win With Heart

Make Heart the soundtrack to your day and you could be a winner with great prizes up for grabs throughout the day.

Shopping Our Advertisers

Find out more about some of the companies advertising on Heart 102.4 and 103.5

Advertise Advertise in Sussex

Get some great ideas on how to advertise your business on radio, online and on mobile.

Follow Heart on Twitter