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7 September 2011, 05:00
Businesses in the Thames Valley are being told to plan now to be involved in next years games, or they'll be missing out.
Matt Rogan is giving a series of talks across the Thames Valley advising businesses how they can benefit.
He told Heart there's lots to think about:
"For businesses who think they can supply something in that local area, there are still big opportunities.
"And there are risks, the traffic and transport in the area is going to be really challenging, how are you making sure you plan around that."
"This is a once in a lifetime chance for local businesses to benefit from the commercial opportunities presented by such a prestigious global sporting occasion being held on home soil."
He's written a book on the subject, Britain and the Olympic Games: Past Present Legacy.
There are seven events happening across the South East, including on Maidenhead on Wednesday 7th September.