Show Your Support For Plain Packs

Every year, another 340,000 children in the UK are tempted to try smoking. And evidence suggests that they are more likely to be attracted by designed tobacco packs, than by plain packs.

Plain packaging of tobacco products could reduce the amount of children smoking by:


  • Making tobacco packaging look less attractiveIncreasing the effectiveness of health warnings.
  • Preventing the use of misleading and deceptive colours to create false beliefs of different strength and quality. Removing the positive association with cigarette brands and image.
  • Research and large scientific surveys from around the world indicate that plain packs are less appealing; make the health warnings more effective; and stop smokers believing that some cigarette brands are less harmful than others.

There is no evidence that plain packaging will lead to an increase in the illicit trade in tobacco. Plain packs may not have the brand logos and colours, but they will still be required to have all the health warnings and other covert security markings.

Paul Sheward from Torbay Stop Smoking explains how packaging can make a difference: LISTEN HERE

Tobacco is not like any other product. It is the only legal consumer product on the market which is lethal when used as the manufacturer intended. Plain packs for tobacco will not set a precedent for other consumer products.

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