Police across the West Midlands have launched a new, non-emergency contact number for the public.
West Midlands, West Mercia, Staffordshire and Warwickshire police forces have all adopted the new number.
The new 101 number is being introduced to improve access to police, ease pressure on the 999 system and to help tackle crime and anti-social behaviour.
The 101 service is part of a national programme to improve access to the police and will give the public an easy way to get in touch with the police for calls that do not require an urgent response.
The system will work by redirecting people's calls, wherever they are in the country, to their nearest police force and is intended to be easier for people to remember.
Callers using the number will incur a flat rate charge of 15p no matter how long the call lasts and whether their call is made from a landline or mobile.
The 101 number should be used to report a crime or anti-social behaviour which does not need an emergency response. For example, it could be used to report a crime that has already happened, seek crime prevention advice or make police aware of local policing issues.
As with 999, calls to 101 will be handled 24 hours a day, seven days a week by specially trained staff who can deal with enquiries.
For people who speak no or little English, they can also dial 101 where their call will be connected with an interpreter. Callers who have a hearing or speech impairment can use a textphone to call: 18001 101; or in an emergency: 18000.
Local policing Superintendent Andrew Shipman said: ""The quick and easy 101 number will help with a wide breadth of issues that don't require an immediate response and provides a universal, easy to remember 3-digit telephone number.
"The 101 number is also expected to reduce the number of inappropriate 999 calls enabling us to respond to genuine emergencies more effectively.
"We would remind the public that they should always continue to call 999 in an emergency"