The colourful and creative publicity caravan will return to the Tour de Yorkshire for a second year
Campaign To Get Mums-To-Be To Quit Smoking
A new campaign's starting in South Yorkshire to try and get mums-to-be to give up smoking.
It highlights the dangers of smoking when pregnant and also raises awareness of the risks of passive smoking from other family members.
Coronation Street actress Samia Ghadie, who's expecting her second child, has been in Doncaster to kick start the campaign, which is called 'Mind the Bump'.
It's being run by the South Yorkshire Tobacco Control Collaborative, a joint venture by Doncaster and Rotherham Metropolitan Borough Councils and Sheffield City Council to tackle the harmful effects of tobacco use across the three authorities.
Councillor Jackie Drayton, Sheffield City Council’s Cabinet Member for Children, Young People and Families, said: "Being pregnant can be one of the most rewarding times in a woman's life and there is no doubt new parents want the best start possible for their babies.
"I am sure everyone knows the health risks associated with smoking when pregnant to mothers and of course their babies. But we know it can be really hard to quit smoking, especially if it is something you have done for a long time. Anything which helps mums-to-be and their families to quit smoking can only be a good thing."
Every cigarette smoked contains over 4,000 chemicals, which can harm an unborn baby. Smoking can lead to complications during pregnancy, as well as an increased risk of premature birth, breathing problems and even stillbirth.
Although many people are aware of these dangers, there is a real concern that a high proportion of pregnant women in South Yorkshire are still smokers at the time of delivery. Across all three boroughs it is higher than the national average, which is 11 percent.
In addition, children whose parents smoke are more likely to suffer from asthma and other more serious illnesses. There is also an increased risk of cot death (Sudden Infant Death Syndrome) among babies whose parents smoke.
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