Cambridge Behind Oxford On Tourism
13 September 2018, 14:06 | Updated: 13 September 2018, 14:12
We might be rivals in the Boat Race but it's claimed Cambridge's losing out to Oxford when it comes to tourism.
Cambridegshire's come twenty eighth in a list of the most popular English counties behind Oxfordshire in fourteenth.
Emma Thornton from Visit Cambridge says it's just about changing people's perceptions: "We need to build that story, and raise the profile of what there is to see and do.
So that over time people see Cambridge as somewhere to stay for 3 or 4 days, rather than somewhere they can visit in a couple of hours."