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12 May 2016, 12:33 | Updated: 12 May 2016, 13:19
Texting while driving test with Devon & Cornwall's emergency services
A new road safety campaign is seeing people painting their thumb nails red to highlight the dangers of texting and driving.
The idea is to raise awareness of the risk of distractions, so people are reminded of the message every time they go to use a mobile phone.
Drivers are four times more likely to crash and injure or kill themselves while using a phone, are less aware of what’s happening around them, fail to see road signs, and react more slowly.
Laura Pratt, SM Community Safety Education & Road Safety - Devon & Somerset Fire & Rescue Service said: “This year we will be trying to get as many people as possible to spread the message about the dangers of using a mobile phone whilst driving.
“We also have silicone thumb rings to promote the message and act as a visual reminder of not to use a mobile phone whilst driving and to challenge drivers who do.”