On Air Now
Heart Breakfast with Jamie Theakston and Amanda Holden 6:30am - 10am
20 May 2016, 14:30 | Updated: 20 May 2016, 14:40
A TV ad will become the first in Britain to be entirely spoken in Cornish when it is aired next week.
Ice cream makers Kelly's of Cornwall, have created the 30 second advert, which will be screened from May 23rd on ITV and Channel 4.
Viewers will see a Cornish ice-cream seller standing in a field speaking in Cornwall's native language to promote Kelly's new range of ice cream.
The campaign will run for six weeks.
They've worked with the Cornish Language Partnership to make sure the script was accurate.
Mark Trevethan, from the partnership, said "We were really pleased to be asked to work with Kelly's on these projects.
"Although they're fun and entertaining, there's also a serious point being made about the important role of language in celebrating culture and heritage.
"We're looking forward to hearing Cornish spoken on national television in an advert for the first time.''
Charlotte Hambling, from Kelly's parent company R&R Ice Cream UK Ltd, added "We hope our cheeky Cornish chap will make people smile whilst also driving home a more serious message.''
The ad comes just weeks after the government decided to cut the £150,000 annual support for the Cornish language.
The cut in funding for Cornish lessons, speakers and teachers has been widely criticised, and an online petition has been set up, calling for the government to reverse its decision.