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23 July 2013, 09:12 | Updated: 23 July 2013, 09:23
A town crier from Essex has welcomed the new royal arrival with a bellowing announcement outside St Mary's Hospital in London.
Dressed in full traditional costume and carrying a bell, professional town crier Tony Appleton, from Chelmsford, attracted the attention of the media and onlookers by shouting: "Hear ye, hear ye, hear ye.''
Speaking shortly after Kensington Palace announced the birth, he proclaimed: "On this day, the 22nd of July, the year 2013, we welcome with honorable duty a future king.
"The first born of the Royal Highness, the Duke and Duchess of Cambridge. The third in line to the throne.
"Our new prince is the third great-grandchild of Her Majesty the Queen and the first grandchild of the royal highness the Prince of Wales.
"May he be long lived, happy and glorious and one day to reign over us.
"God save the Queen.'' After ringing his bell Mr Appleton added: "We've had a prince here today.''
Heart Breakfast's Martin and Su caught up with Mr Appleton earlier this morning.
Hear his full interview here