Kent Visitor Numbers Up
28 November 2016, 12:06 | Updated: 28 November 2016, 12:10
County welcomed more than 60 million visitors last year
It means Kent remains the third most visited destination outside of London for foreign holidaymakers.
Across the county, visitor numbers in Kent continue to rise compared to 2013, with the highest volume of day trips, overnight trips, and holidays ever.
Tourism jobs increased by 5.9% to 71,920, and the overall value of Kent’s visitor economy rose 5% to hit £3.6billion.
Chief executive of Visit Kent Sandra Matthews-Marsh MBE said: "Kent’s reputation as a great short break destination continues to grow, and we are proud to remain one of the UK’s most popular destinations.
“We put this picture of consistent growth down to two things – billions of investment by the public and private sector in hotels, attractions, footpaths, ferries and more, to ensure that Kent’s visitor offer is world class.
“Secondly, an unceasing commitment of both the public and private sector to work together on a single vision and strategy for tourism, led by Visit Kent.
Thanet saw one of the highest increases in visitor numbers and spend. The district saw 16.8% more day trips to the area and £293million was spent in the area as a result of tourism, an increase of 19.4% on 2013.
Canterbury had the highest number of trips in the county (7.2million) and overseas trips shot up 6%. Other district highlights included a 6% increase in attraction spend in Ashford, a rise in the overall value of tourism in Sevenoaks, while Tonbridge and Malling saw a large increase in the number of staying visitors.
There was a leap in the number of overnight visits from international visitors for Dover (12%) and Tunbridge Wells (7%), while Shepway had a 7% rise in overnight visits from domestic visitors. Visits also increased in Gravesham and Swale, and Medway witnessed a 5% increase in jobs supported by tourism.