4. Pick the right shade for your skin tone: £9.97
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The Tan Commandments
4. 4. Pick the right shade for your skin tone: £9.97
If you're fair-skinned but want a deep glow, don't go shopping for the darkest tan you can find. The best way to achieve a natural colour is to pick the product best designed for your skin tone. We know, it's hard to resist the promise of a Michelle Keegan shade in a bottle but if you plonk a mahogany mousse on porcelain legs, you're asking for a scaly orange disaster. It's simple; fair for fair, medium for olive and dark for dark, then if you want a deeper tan apply small amounts daily. Easy!