Kelly Osbourne is the new Material Girl

Kelly will front Madonna and Lourdes' fashion line campaign

Kelly Osbourne is the new face of Material Girl, Madonna and her daughter Lourdes' fashion line.

Osbourne will be replacing Gossip Girl actress Taylor Momsen, who was dropped from the campaign only after a few months since getting the job.

At the beginning of January 14-year-old Lourdes blogged that they were looking for a new model to front the campaign and now a spokesperson for the fashion brand has confirmed that Kelly has been chosen as the new celebrity face.