Häagen-Dazs tubs are shrinking but the price will stay the same

17 May 2018, 16:47 | Updated: 23 August 2018, 16:58

Nestle have announced the popular ice cream tubs will be shrinking in size - but staying the same price.

Häagen-Dazs is the latest to join the ‘shrinkflation’ gang, with the brand set to decrease the size of their tubs, whilst the cost remains the same.

Read more: Vanilla is now more expensive than silver - sparking ice cream shortage fears

The brand’s owner, Nestle have explained that the shrunken tubs will stay at £5.35 due to rising ingredient prices.

A post shared by Häagen-Dazs UK (@haagendazsuk) onMay 25, 2015 at 1:36am PDT

A spokesperson for Häagen-Dazs said:

“Like many businesses we have been affected by rising commodity prices. Our commitment to only using premium ingredients has left us susceptible to price increases.”

A post shared by Häagen-Dazs UK (@haagendazsuk) onMay 15, 2013 at 10:04am PDT

According to ONS, over 2,529 products have shrunk in size over the past five years, that are still being sold for the same price - including chocolate brands such as Toblerone.

Talking of their costing decision, the Häagen-Dazs spokesperson added: “We recognise shoppers are under pressure financially and haven’t taken this decision lightly.”