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1 November 2018, 16:08 | Updated: 7 November 2018, 16:54
Christmas advert season 2018 is upon us and everyone has only two questions - when will the John Lewis ad be on TV? And is Elton John singing the song? Here's everything we know so far.
The John Lewis Christmas advert is the most hotly anticipated marketing campaign of the year - so when can we expect to see the 2018 version on TV?
More than just an advert to viewers, as Moz The Monster from 2017 showed, the few minute long clips that broadcast on prime time TV tug at the heart strings and feature cover versions of famous songs by often huge name musicians.
With the news that Elton John has signed on to sing the song in this year's advert, here's what we know so far including the potential release date:
The paper reported that he has bagged £5 million for a starring role in the ad and spent four days at Pinewood Studios in Buckinghamshire filming his part.
They also reported that his song 'Your Song' will be used in the soundtrack, although the hit has been used in the 2010 John Lewis Christmas ad and was performed by Ellie Goulding.
The 2017 Moz the Monster ad | Picture: John Lewis/YouTube
Previous songs that have been used in their commercials include a cover of The Beatles' song 'Golden Slumbers' performed by Elbow (2017) and Keane's 'Somewhere Only We Know' performed by Lily Allen (2013).
According to the Mail on Sunday the advert will tell the story of Elton from a youngster up to his fame as a successful musician.
A source said: "It’s a tear-jerker but also very sweet, and follows Elton from a child, through his teenage years, into how he is today. It is all very, very charming and the exciting crescendo at the end will be Elton playing his famous piano."
Elton John is rarely seen without his famous piano | Picture: PA
The John Lewis ads normally premiere during the first two weeks in November.
Last year's Moz the Monster advert was released on the 10th November and the year before that, the Buster the Boxer advert came out on November 9th.
Our money is on Thursday 8th November as last year's ad was released on a Thursday.
Has the advert already been leaked?
At the start of November a video went viral on Twitter that appeared to be a sneak peek of the John Lewis Christmas advert complete with Elton John bauble and what appears to be the man himself playing the piano.
However the short clip cut off before viewers can truly get a taste of what the ad could be or if it was the legit clip but has since been deleted from Twitter.
John Lewis have denied that it is a leak or a teaser of their official advert.