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11 May 2017, 15:48 | Updated: 9 June 2017, 15:59
Primark sent Instagram crazy with their range of inflatables! And now Aldi wants some of the action.
This season – and in fact ever since Taylor Swift posted a photo of herself floating across a calm pool in an inflatable swan – retailers have picked up on just how utterly Instagrammable inflatables are.
From unicorns to watermelons, there's no doubt that inflatables are the ultimate accessory this season. Here's the snag: until now we've been being charged a small fortune, as shops cash in on just how much they can add to your Instagram popularity. Yet Primark has stepped in to get us some inflatables for a much more affordable price.
Included in Primark's collection are a unicorn, doughnut, swan and flamingo which was liked on Instagram more than 63,000 times.
The budget brand has brought out its own cheap versions for... wait for it... only a tenner! This has undercut most other sellers in the market and caused a total furore in the process.
This ultra-affordable collection has proved so popular on Instagram that Aldi has stepped into try and steal Primark's inflatable crown.
For only £6.99, you can buy this pretty pink flamingo pool float which is a far stretch cheaper than any of their rivals, so it will make you feel better if the kids accidentally burst burst it by the hotel pool!