M&S's new Magic Sprinkles are causing quite a debate on social media
7 September 2019, 14:42 | Updated: 7 September 2019, 21:16
Gemma Collins has been raving about them but it seems the public aren't quite convinced by the idea of M&S's Magic Sprinkles.
The product, which is said to add more flavour to pretty much anything, went on sale in stores this week.
Boasting it is 'magic at your fingertips', the marketing video says it's perfect on breakfast, lunch and dinner.
There is even the suggestion of carrying it in your handbag and pouring it in cocktails.
We love our NEW Cook With M&S Magic Sprinkle so much we’re taking it everywhere. Add it to your breakfast eggs, top our popcorn with it or use it to garnish your Bloody Mary – pick up a pack in store today for £1. It's so good, you won't want to leave home without it. pic.twitter.com/iedJwJiqmt— M&S (@marksandspencer) September 4, 2019
But social media users aren't buying it - saying it seems like an elaborate sales pitch for something which resembles salt and sugar!
Another added: "Watched it 5 times now. I'm sure it's just grounded salt and sugar. Are you seriously wanting us to pour extra salt and sugar on everything we eat?"
M&S say: "We love our NEW Cook With M&S Magic Sprinkle so much we’re taking it everywhere. Add it to your breakfast eggs, top our popcorn with it or use it to garnish your Bloody Mary – pick up a pack in store today for £1. It's so good, you won't want to leave home without it."
This week reality star Gemma Collins was the first person to test the product in the UK and gave it a BIG thumbs-up.
Sharing her experience on Instagram she said: "I'm so excited about @marksandspencer brand new Magic Sprinkles which launch in store tomorrow."You can put them on everything - from scrambled eggs to sweet popcorn! They also make a mean addition to a Bloody Mary!
"I’m so lucky 🍀 Im the first person in the UK to taste them! We all love a bit of @marksandspencer 💗💗💗."
Why is it magical???? Not sure encouraging people to add additional salt or sugar to their food is a good idea and it’s another single use plastic packet 🤔🤔— Ruth (@pinkyroo1) September 5, 2019
You do know that most eatery establishments have salt and sugar that they let you add to their food for free? Why would I bring out a little baggie of my own to add to everything?— Betty Virago (@bettyvirago) September 6, 2019
Gently ecourage people to toss more salt on their diet— GlynjaminBlueskies 🏴🇪🇺🌈 (@glynellishughes) September 7, 2019
Seductively influence them to tumble more sugar into their food
As a finishing flourish, wickedly package it all in plastic...
Is this magical, or is it just irresponsible?
Is this salt? It's salt, isn't it?— Neal Ireland Hello. (@NealIreland) September 7, 2019
Think this may be slightly miss placed marketing - can't think of anyone I know carrying what is basically salt and pepper with a bit of sugar around in their handbag!!! Can you imagine whipping this out in a restaurant...??— Jeanette Foley (@jeanettefoley12) September 5, 2019
More completely unnecessary single-use plastic? Come on, guys, the world does not need this. Please stop.— Unstuffed: A Happier Life with Less (@UnstuffedPhil) September 5, 2019
But Matt, who works in M&S's marketing department has been busy explaining to baffled social media users questioning what the product actually is.
Over and over, he has explained: "Magic Sprinkle is a magical seasoning blend that includes dried herbs, garlic, onions, sugar, salt and pepper. Best wishes, Matt."
We'll let this debate rumble on...