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Early Breakfast with Jenni Falconer 4am - 6am
7 August 2010, 05:49 | Updated: 7 August 2010, 12:18
The world's biggest Apple store has opened in Covent Garden.
Early birds got their hands on a free t-shirt before being let loose among the 56 different types of Mac, 30 i-pads, 40 i-pods and 30-iphones.
The store, which is the 300th Apple outlet, will employ 300 workers.