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A new online dating service matches members based not on common interests or looks but on the smell of their BODY ODOUR!
This bizarre new service by Smell Dating requires members to wear a t-shirt for three days – and nights – without deodorant and then send it back.
The clothes are then sniffed by others who then match it to the clothes of other smelly members.
Members are then sent ten samples to sniff and choose the one they are most attracted to – but they also has to choose your sample too.
Gender, sexuality and age don't matter as the test is based entirely on how much members like each other's smell.
The website is an experiment by artist Tega Brain and Sam Lavigne, a researcher at New York University.
According to the project’s website: "Smell is one of the most poignant and evocative experiences afforded by the human sensory apparatus," adding: "When it comes to long-term romantic partnership it may actually be riskier to ignore the powerful signal of scent than to rely on it."
Could this dating site really come up smelling of roses?