Be The Start campaign
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Weird & Wonderful Pictures Of The Week - 3 May 2013
4. Be The Start campaign
Start charity director Joey Tabone and executives at technology company IBM launch the Be The Start campaign in central London. The initiative runs throughout May and it's a month long celebration and demonstration of how living sustainably is rewarding and meaningful. For 31 days, 31 businesses and organisations will join the campaign to support and inspire people in their journey towards a sustainable lifestyle.