'Stop right now': Tesco pulls Mel B advert after Spice Girl complains

11 November 2019, 21:21 | Updated: 12 November 2019, 08:05

A Tesco advert featuring a photograph of Mel B has been taken down after the Spice Girl complained.

The image of the singer, also known as Scary Spice, was used in a bus stop advert for the supermarket's new Clubcard Plus.

The photo of Mel B, taken at the Brit Awards in 1997, showed the singer in a leopard print catsuit.

Tesco's advert read: "Stop right now. You get 10% off two big shops a month for £7.99."

The message was a play on words from the Spice Girls' hit single Stop, which contains the lyrics: "Stop right now."

Mel B posted an image of the bus stop advert on Instagram and wrote: "Can the CEO OF TESCO DAVE LEWIS PLEASE CONTACT ME URGENTLY. Thank you."

Tesco said it has now removed the image from its campaign.

A spokesman for the supermarket chain said: "Here at Tesco we are really big fans of Mel B and were excited to feature her photo in our campaign.

"We had authorisation to use this image, but we're sorry Mel B is unhappy so we've stopped using it."

:: Listen to Backstage on Apple Podcasts, Google Podcasts, Spotify, Spreaker

The advert was part of Tesco's latest campaign that features cultural references from the past 100 years for its 100th anniversary, with the tagline: "Prices that take you back."

Other celebrities, including comedy duo Morecambe and Wise, have also been used in the campaign.