3,000 litres of paint, 2,800 square metres of grass and the best tennis player ever have mixed together to make a YouTube hit.
This is high precision grooming on a grand scale. Gillette created and then shaved a giant image of tennis ace Roger Federer in a field in London.
The 2,800 square metre environmentally friendly image was created using 100% biodegradable green specialist grass paint. A 1,000 litres of biodegradable and non-toxic foam was then used to lubricate the high precision shave.