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Ellen DeGeneres has got David Beckham to dress up as a shop assistant and try to get shoppers to buy his new Homme fragrance.
Becks pretended to be an Australian called Ricky in a Target store*. Ellen directed David's sales pitch through a secret device in his hat.
Ellen later tweeted: "If you were in Target and a guy who looked like David Beckham sprayed you with cologne, I apologize."
*US Department store