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1 October 2024, 16:50 | Updated: 1 October 2024, 19:04
It was round two of the Tory leadership fireside chats.
After "posh boy" Tom Tugendhat and "working class" Kemi Badenoch, it was the turn of "Ozempic man" and "macho man".
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Robert Jenrick, who took the weight loss drug for six weeks, changed his diet, exercised and lost four stone, was taking on the barrel-chested strongman James Cleverly, who does press-ups for fun.
And on the evidence of this confident, swaggering performance, Mr Cleverly may be muscling his way into the final two candidates who will contest the leadership in the final ballot of Tory members.
Without mentioning Mr Jenrick by name, "macho man" made several attacks on "Ozempic man" and boastfully told the audience he was a winner and they couldn't afford to elect any of the other three candidates to replace Rishi Sunak.
It was Mr Jenrick, all slick, measured and media-trained, who went first and began with the disclosure that the middle name of his second daughter, Sophia, is Thatcher, because she was born the year Mrs Thatcher died.
Yes, really. There were gasps of astonishment from the Thatcher-loving audience. Could this really be true? Yes, apparently.
But Mr Jenrick then had a good joke at Sir Keir Starmer's expense. His daughter had asked if he'd get free Taylor Swift tickets if he becomes leader. "No, that's only leaders of the Labour Party," he said.
Challenged by interviewer Christopher Hope if he'd turn down freebies if he became leader, he looked startled. He'd have to say yes, he conceded. He may live to regret that!
Later, asked the same question, Mr Cleverly was having none of that. "Yes, every now and then!" he said. The man has no shame!
Mr Jenrick had a good gag, too, when asked about a deal with Nigel Farage and Reform UK. "I don't think the party could afford the bar bill if we allowed Nigel Farage back in," he said.
And then, when asked which of his Tory colleagues he'd like to see in the BBC reality game show The Traitors, he quipped: "Michael Gove has left Parliament!"
Poor Mr Gove is the butt of a lot of Tory jokes in Birmingham this week. He'll surely have his revenge in the columns of the Spectator magazine now he's editor.
Mr Jenrick backed a shorter leadership contest so the winner could oppose the Budget in October and also the return of grammar schools. All the candidates love grammar schools.
Then came a story about Mr Jenrick's own humble origins, the sort of story we're also used to from political leaders these days. He grew up in a "working class background", he claimed. Don't they all? (Well, not Tom Tugendhat, obviously.)
"Money was quite tight in our household," Mr Jenrick said. "My mum and dad quit their job and set up a small business, and it didn't prosper initially. I went to a state primary school, and my granddad died.
"And my grandmother, who was not a wealthy person herself, decided instead of going on a cruise or doing anything else you might do with some money to spend that money putting my sister and I through a private school. It wasn't Eton. It was Wolverhampton Grammar School."
It was "an innately Conservative story", he claimed. "And we should never bow to the politics of envy," he said. "We should respect people who make decisions like that."
And then it was time for Mr Cleverly, who strode on to the stage like a heavyweight boxer entering the ring. He does, of course, have the physique of a heavyweight boxer, which helps give him his swagger.