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18 October 2019, 11:49 | Updated: 18 October 2019, 12:35
Sainsbury's has become the first major British retailer to stop selling fireworks this year.
The decision to ban the products from across all 2,300 of its stores came to light after the retailer replied to a tweet from a customer.
Sally Woolf messaged the supermarket saying: "Have to say well done & thank you. Been informed local branch #Stanmore won't b selling fireworks this year due 2 the distress it causes our pets & wildlife.
"Any other stores doing this? Can't thank you enough as my dog is beside herself with fear at these times."
Sainsbury's replied saying "Hey Sally, thanks! We won't be selling fireworks in any of our stores this year. Hope this helps!"
A spokesman confirmed the news saying customers can instead buy in a "range of seasonal products, such as glow sticks and light up spinning wands".
The decision was welcomed by a number of animal welfare organisations and charities.
A spokesperson for the Dogs Trust said: "We congratulate Sainsbury's on their decision not to sell fireworks this year and would encourage others to do the same."
The Scottish SPCA tweeted: "A big well done to @Sainsburys for this. Only a good thing for animals and would be fantastic to see other supermarkets follow their lead."
And the British Veterinary Association commented: "Well done @sainsburys for recognising the negative impact of fireworks on animal welfare.
"The loud noises and bright flashes can be extremely traumatic for pets, wildlife, horses and livestock leading to serious injury in some cases."
Tesco and Asda have both said they will continue to sell fireworks.
(c) Sky News 2019: Sainsbury's becomes first major supermarket to stop selling fireworks