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10 February 2015, 06:46 | Updated: 10 February 2015, 06:50
Nearly half of children in the North East haven't spoken to anyone after seeing something online that made them feel uncomfortable.
10% of the eight to 17-year-olds surveyed by the charity Action For Children said that they did not raise their concerns because they were worried about getting into trouble.
To mark Safer Internet Day, Action for Children is encouraging parents to talk to their children about the time they spend online.
Carol Iddon, director of children's services at Action for Children, said:
"Just one in five children in the North East told us that they had spoken to anyone after seeing something online that made them feel uncomfortable.
We believe it's important for parents to ask children about the day they've had online, just as they ask about the day they've had at school."
The survey also revealed that of those children who did talk to somebody, 72% went to their parents, 39% to their friends, and 27% to a teacher.
Carol Iddon added:
"Parents need to be open to discussions about their online worries. The best way to make yourself approachable is to talk to your children about their activity at all times - not just when you're concerned."
Top tips for parents to help their children stay safe online:
* Discuss and agree parameters before your child joins a social networking site. Check the minimum age requirements.
* Consider whether a trusted adult should be added as a 'friend' and ensure your child has a 'private' profile.
* Talk about the potential dangers of sharing personal data.
* Remind your child that the same rules about bullying and stranger danger apply online as they do in public places and at school.
* Ensure your child knows how to report and block people online.
* Tell them they can talk to you about anything that upsets or worries them online - you're on their side.