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1 June 2015, 12:16 | Updated: 1 June 2015, 12:23
Sunderland have announced that leading online betting company Dafabet is the club's new sponsor.
As part of the agreement, the Dafabet name will be on the front of the Black Cats' home and away shirts from the start of the 2015-16 season.
Since its foundation in 2004, Dafabet has rapidly grown its market share to become one of the leading global betting brands.
The club's chief executive, Margaret Byrne, said:
"We are delighted to be entering into a partnership with Dafabet."
"Our regional identity sits proudly at the heart of Sunderland AFC but increasing our global footprint is also key as we look to continue to grow and strengthen the football club for the future."
John Cruces, head of sports marketing and sponsorship at Dafabet, said:
"We're very proud to be announced as the new main club sponsor of Sunderland AFC."
From day one we were very impressed with what we saw behind the scenes at both the Stadium of Light and the impressive Academy of Light."
Sunderland commercial director, Gary Hutchinson, added:
"Dafabet greatly impressed everyone at the club with their desire to work with us right from the start and there is a fantastic synergy between our collective aims and objectives."
"The new partnership will be cemented with the reveal of our new home and away kits in the coming weeks and we very much look forward to working closely with Dafabet over the coming months."