Tobacco Free Generation Site To Target Young Scots
8 March 2016, 19:14 | Updated: 8 March 2016, 19:16
A new website has been launched aimed at stopping young people in Scotland from becoming smokers.
YouthLink Scotland, the national agency for youth work, said 13,000 young Scots take up smoking each year.
Now, the agency and other youth organisations have joined forces with anti-smoking charity ASH Scotland to campaign for a tobacco-free generation by 2034.
To mark national No Smoking Day on Wednesday, the new partnership has launched the Tobacco Free Generation website to offer young people support to make positive choices for themselves, protection from pro-tobacco commercial interests and help with stubbing it out.
ASH Scotland chief executive Sheila Duffy said: "A fundamental part of youth work is to promote the health and well-being of young people - and that has to include supporting young people to make positive decisions on tobacco.
"We know that most people who smoke started when they were children and now say that they want to quit.
"Positive engagement from youth workers has a key role to play in ensuring that smoking is limited to the small number of adults who actively choose to do it.''
Jim Sweeney, YouthLink Scotland chief executive, said: "Scotland's 80,000-plus youth workers and adult volunteers are in prime position to be great role models and help young people make positive choices when it comes to smoking.
"Over 50% of young people are involved in youth work in some form so this new resource could have a substantial impact.''