Kelly's Material Girl campaign unveiled

Osbourne models for Madonna and Lourdes's Material Girl line

It was recently revealed that Kelly Osbourne had been chosen to front the campaign for Madonna and daughter Lourdes's fashion brand, Material Girl, and now the first ad images have been released.

The previous face of the line, Gossip Girl's Taylor Momsen was sacked after unsavoury comments about the collection, which is aimed at teenager.

But Kelly is taking her job seriously, signing a lengthy confidentiality agreement and talking up the brand.
"There’s so much stuff in it that’s so me and what I wear" said Osbourne "There’s a leopard dress that I get to wear next that I’m excited about. I love prints."

Madonna said of her choice of model "Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love.'

The Material Girl line is available from Macy's in New York.

Material Girl with Kelly Osbourne