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The 80's rapper has developed his own search engine to take on the giants of the industry.
The 49-year-old launched his latest project at the Web 2.0 Summit in San Francisco.
He's called it 'WireDoo' and the Can't Touch This star says when users do a search it will lead them to "deeper data" with the engine's slogan: "Search once and see what's related."
It will reportedly bring up several 'vertical' searches all at once, from as little as one key word, showing related topics and searches.
In comparison Google works in a linear fashion, finding the best matches based on a single query, but time will tell if Hammer's venture will be able to compete.
It's currently in its testing phase and no release date has yet been given.