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10 August 2019, 12:22 | Updated: 10 August 2019, 16:53
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Dragons' Den has appointed crafting guru Sara Davies – and at 35, she's the show's youngest ever Dragon. She is the founder of Crafter's Companion, a company she started while she was studying a business degree at the University of York and has an annual turnover of £34 million a year.
Sara said: "I'm absolutely delighted to join the other Dragons for the new series of the show.
"I've always been very passionate about investing time in and sharing my expertise with other entrepreneurs and hopefully I'll be able to help some of the contestants to really take their businesses to the next level.
"I've been a fan of the show since it started, I was even invited to pitch on the show 13 years ago so it feels like I've come a full circle.
"It wasn't all that long ago when I was in the position of the contestants so I really feel like I will be able to relate to their stories and their journeys so far.
"I understand the highs and lows of building a global business from the ground and taking that initial product idea all the way to market.
"I'm looking forward to getting started and hopefully being introduced to some businesses that I can really get excited about."
It starts on Sunday 11 August at 8pm on BBC Two.
She replaces Jenny Campbell who decided to leave the programme in early 2019.
She will be joining returning Dragons Peter Jones, Deborah Meaden, Touker Suleyman and Tej Lalvani, all of whom will be putting more would-be entrepreneurs' ideas to the test.
Our new series starts on Sunday at 8pm on BBC Two…and here’s a sneak peek of new Dragon Sara Davies asking the questions! #dragonsdenPosted by BBC Dragons' Den on Monday, 5 August 2019