Cheryl's US X Factor sacking was publicity stunt

According to Nicole Scherzinger's former manager Simon always wanted "Poison" singer

Jeff Haddad has claimed that the Cheryl Cole's sacking from the talent show was just a way to stir interest in the X Factor.

In an interview with Heat magazine, Haddad said that he had negotiated Scherzinger's contract and she was always meant to be a judge, never a host.

"I had long discussions with Simon about her judging the US show and she was always a front-runner for that job" said Haddad "Cheryl's name never came into it and Nicole was never supposed to be a host. Her hosting the show was never even mentioned."