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People started queuing at the new shopping centre from early this morning ahead of the official launch at 11am.
The new £84million shopping complex opened at 11am with activities throughout the day.
Thousands of people turned out for the launch day.
The shopping centre expects tens of thousands of people over the next few days with the Bank Holiday weekend.
Shoppers started queuing from around 8am on launch day.
The new shopping complex is home to 58 shops, restaurants and cafés.
Harvester is one of the biggest employers on the site with more than 40 workers starting jobs as Whiteley opens - in total the shopping centre has created 1,000 jobs.
The new shopping complex also has a number of bronze animal structures dotted about - see if you can spot the squirrel with a big nut!
277 trees and 21 different species of shrubs have been planted at the new shopping development.
The Treehouse at Whiteley is a unique feature for pop up events.
Shops are open 9am-8pm Mon-Fri, 9am-7pm Sat and 11am-5pm Sun Restaurants are open until 11pm every night except Sundays when they close at 10.30pm.