A Devon Town Is The Most Breastfeeding Friendly
31 July 2018, 10:29
Two mumpreneurs from Devon are on their way to making Totnes the UK's most breastfeeding friendly town.
On a mission to improve breastfeeding rates in the UK, which has according to UNICEF some of the lowest in the world, working mums Lisa Lessware and Philippa Doyle launched their 'Breastfeed Here with Confidence' scheme in March.
Widely known for its unique vibe and independent spirit, nearly every cafe and eatery on Totnes high street is now displaying the latest breastfeeding friendly badge.
More than 40 cafes, eateries and businesses have signed up to the 'Breastfeed Here with Confidence' scheme in Totnes alone, all highlighting their support of breastfeeding mums.
Both the NHS and UNICEF list embarrassment at feeding in public as a major barrier to breastfeeding and Lisa and Philippa wanted to do more to minimise this, helping mums be safe in the knowledge that they can do so with confidence.
To read more about the Bshirt's 'Breastfeed Here with Confidence' scheme, register interest or nominate a venue to display the badge, visit www.breastfeedwithconfidence.org.uk