Mums encouraged to breastfeed in Devon town

31 July 2018, 09:25 | Updated: 31 July 2018, 10:55

Dozens of shops and cafe's are supporting the "Breastfeed here with confidence" scheme.

Two mums are on a mission to make breastfeeding more acceptable, and improve the breastfeeding rates in the UK.

According to UNICEF, breastfeeding rates in the UK are some of the lowest in the world.

Working mums Lisa Lessware and Philippa Doyle launched their 'Breastfeed Here with Confidence' scheme in March, and already more than 40 businesses in Totnes are supporting it.

By displaying the "Breastfeed here with confidence" sticker, mums know where they can feel comfortable feeding their baby.

Both the NHS and UNICEF list embarrassment at feeding in public as a major barrier to breastfeeding and Lisa and Philippa wanted to do more to minimise this, helping mums be safe in the knowledge that they can do so with confidence.

They're hoping to spread the word about the scheme, and get businesses across the country to join in.

To find out more about the Bshirt's 'Breastfeed Here with Confidence' scheme, register interest or nominate a venue to display the badge, visit