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25 September 2012, 07:17 | Updated: 25 September 2012, 07:22
Partners in Suffolk are starting a campaign to stop the sale of super-strength alcohol from off-licences in Ipswich.
Off-licence owners are being asked to become Ipswich 'Superheroes' by becoming 'Super-Strength Free' and removing these products from their stores.
Suffolk Constabulary, NHS Suffolk, Ipswich Borough Council, Suffolk County Council and the East of England Co-operative are working together in an effort to end the retail of this kind of alcohol because of its serious effects on consumers and communities. 'Super-strength' alcohol includes lager, beer and cider with an alcohol volume of 6.5% or over that is sold very cheaply.
The campaign is targeting the sale of these items only, in off-licensed premises.