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14 June 2017, 12:28 | Updated: 15 June 2017, 14:39
Fire services from across the West Midlands have been sending messages of support to their London colleagues fighting the fire at a tower block.
17 people have died and more than 60 have been taken to hospitals after a fire at a 24-storey block of flats in west London.
Residents have told us people were flashing their mobile phone lights at the top of the building to try to get the attention of emergency services.
It broke out in the early hours of Wednesday (14th June) morning.
The cause isn't known at this stage.
West Midlands Fire Service said on Twitter "Horrific. Our hearts go out to the many victims. Thoughts and prayers with our colleagues at #"
Phil Loach, West Midlands Chief Fire Officer, said: "The images emerging from the scene are truly horrific. Our hearts go out to the many victims.
"Fires in high-rise blocks are among the most challenging and hostile incidents we can expect to deal with. Our thoughts are with our London Fire Brigade colleagues and all emergency responders involved in this major incident.
"Our firefighters train regularly to be able to respond to such calls within five minutes, then to put their training and skills into action as safely and as effectively as possible.
"We work closely with the landlords and owners of tower blocks throughout the West Midlands to help them do all they can to ensure the safety of people who live or work in them."
West Midlands Ambulance Service have also sent their support to the paramedics in London helping treat those caught up in the fire.
Our thoughts are with all those affected by the dreadful scenes in London and particularly our emergency services colleagues dealing with it https://t.co/cj10t8bbjl— WMAS (@OFFICIALWMAS) June 14, 2017