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Marks and Spencers say it will make history this week by becoming the first major high street brand to run a TV advert featuring a disabled model from Bath.
4 year old Seb White has Down's Syndrome he's making his television debut after appearing in the chain's Christmas catalogue.
Seb was first spotted when his mum posted a picture on the M&S Facebook page - to highlight the lack of disabled children in advertising.
The advert campaigns start running from Wednesday 7th November 2012.
Caroline White from Bath said:
'Seb's seen a preview of the advert and he loved it, he just wanted to see it over and over again. So he definitely is feeling special but I don't think he appreciates that he is going to be on TV and it is one of the biggest retailers in the UK but he has definitely picked up that something is going on.'
You can find more information about Seb on this Facebook group. www.facebook.com/groups/Shiftingattitudes/