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Heart, the UK's biggest commercial radio brand.
First launched in the West Midlands in 1994, Heart arrived in London in 1995.
The Heart sound has become the most popular in commercial radio and now extends to 33 stations across the UK, reaching more than 7.4 million* people every week.
With 'More Music Variety' Heart plays the best variety of music with witty banter and celebrity guests. In London thousands of people start their day with a bit of Jamie and Emma in the morning - jam-packed and star-studded, only the A-listers make it onto the show. But Jamie and Emma aren't alone. Each of our Heart stations across the UK has its own local breakfast show of the highest standard. That’s just the start of the entertainment: the Heart schedule is crammed full of great presenters such as Toby Anstis, Nick Snaith and Emma Bunton, and acclaimed shows such as The Late Show and Club Classics.
Local breakfast and drivetime shows, coupled with national programming from Leicester Square at other times of day, including Saturdays with Emma Bunton, means Global Radio offers the national brand of Heart, delivered both nationally and locally - the best of both worlds.
Heart's core audience are aged between 25-44. Heart listeners have a spark about them; despite juggling their various roles as wives, husbands, parents and professionals, they still make time for themselves and are determined to squeeze the most out of life. They are very social people who enjoy shopping, going out and spending time with their friends and family.
The playlist is driven by passion, playing songs from the 70s, 80s, 90s and 00s, alongside the best current songs. Presenters are warm, friendly, genuine and easy to relate to, broadcasting appropriate and relevant content that immediately connects with listeners’ lives.
Listeners choose Heart because they feel it fulfills their needs throughout the day. Heart is programmed to emotionally connect with its listeners, playing the right songs to get them up in the mornings, keep them going through the day and helping them to unwind in the evening.
Source: RAJAR / Ipsos - MORI / RSMB, period ending Dec 2012, all stations and groups results are reported on their specified reporting period and TSA.
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