The busy road's being made two lanes in both directions between Segensworth and Titchfield - it's due to take 18 months.
Locals Unfazed By Embarrassing Name
It is an idyllic hamlet based around a single street of picturesque thatched cottages in rural Dorset.
But however lovely Shitterton is, the tiny collection of homes on the edge of the village of Bere Regis has been named as Britain's most unfortunate place name in a new survey.
The tiny settlement between Dorchester and Poole beat the nearby valley of Scratchy Bottom, near Durdle Door in Dorset and Brokenwind in Aberdeenshire in the survey by www.findmypast.co.uk.
Shitterton is a very literal English translation of the village name recorded in Norman French in the 11th century Domesday Book as Scatera or Scetra which means a little town that is on the stream of a midden or sewer.
But Ian Ventham, chairman of Bere Regis Parish Council and proud Shitterton resident, said he does not find the name of the hamlet, with its long history, embarrassing: "It is a perfect rural hamlet with thatched cottages and idyllic Dorset countryside.
"Those of us who live here are not the least bit embarrassed by it."
Shitterton hit the headlines in 2010 when residents got so fed up with pranksters stealing the standard road signs displaying the name that they clubbed together and bought a £680 one-and-a-half-tonne Purbeck stone version set in concrete.
According to the website, the valley of Scratchy Bottom is thought to take its name from the fact that it is a rough and rugged hollow.
"If there were an Olympics for unlikely place names, Britain would surely be good for a medal, if not the gold" , said Debra Chatfield, a family historian at findmypast.co.uk.
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