Luton Drink-Drive Campaign Launch

9 June 2010, 09:41

Residents in Luton get the chance to try a simulation with the aid of unique 'beer goggles' when Luton Borough Council launches their annual drink-drive campaign in St Georges Square today.

Councillor David Taylor is the Executive Member for road safety, he's been telling Heart:
 
"The football World Cup is on the horizon and we want everyone in Luton to enjoy safely what should be a fabulous competition.
 
"Many fans may well be watching matches in pubs and clubs, and I am sure the drinks will be flowing freely. It's clearly important for anyone who has had a drink not to drive, but our aim is also to highlight that alcohol not only affects motorists but pedestrians as well.
 
"As a pedestrian, being drunk affects your balance, vision and coordination as well as your judgement. It will also alter your perception of risk."
 
To prove the point in a fun way, the Council’s road safety team will be encouraging people to try and score a goal from a penalty kick while drunk - well, not really, but while wearing specialised goggles which simulate the same feeling.
 
The event in St Georges Square will kick-off at 11am and finish around 3pm.
 
A five-a-side sized goal will be set up, with penalty takers invited to try and score from seven yards while wearing the goggles.
 
Road safety officers will be on hand to give advice and answer any questions about the campaign which will also see posters put up around pubs and clubs.

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