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1 May 2013, 12:17
People across Milton Keynes have been showing their love for the new city on the first ever Love MK Day.
People who live in MK, visitors, businesses and everyone else who comes to Milton Keynes was asked to Tweet on Wednesday 1 May 2013 what they like about the new city, using the hashtag #LoveMK.
Love MK Day was launched by Destination Milton Keynes, the official tourism organisation for MK.
The aim was to not only promote Milton Keynes as a leisure and business destination but also to harness the pride that many people have in their city.
The visitor economy is worth over £200 million to the area and it was thought that by encouraging the community to get involved in promoting their city, it could increase the wider benefits even further.
The aim was to get #LoveMK trending in the UK on 1 May, and this was achieved.
Although just a small gesture, Destination MK were hoping that by promoting the city via Twitter, they could raise the profile of Milton Keynes and its status as a visitor destination.
The day also coincided with the launch of the new LoveMK Guide which has been produced by MK Web and Destination Milton Keynes to show the range of activities on offer in the area.