Morissons Apologise For Angel Baguette Stunt

Supermarket chain Morrisons has apologised after beaming a baguette advert onto the Angel of the North in Gateshead.

The supermarket tried to launch a new price-cutting campaign over the weekend by projecting an image of a baguette onto the Angel's wings.

The creator of the Angel, Antony Gormley, said:
'I'd rather the Angel is not used for such purposes, but it's out there.'

A number of people reacted angrily to the Morrisons ad on Twitter, with some saying it was vandalism.

A Morrisons spokesperson said:
"We're sorry if you thought we got carried away by shining a baguette on the Angel of the North and apologise unreservedly to those to whom we have caused offence.

We were trying something different which was meant to put a smile on peoples faces but clearly it wasn't to everybody's tastes.

We're so proud of our northern roots and the last thing we want to do is offend anybody."

Recently Played Tracks

To listen live, choose your preferred location:

Go

On TV: Feel-Good Christmas!

4pm - 5pm

Watch heart TV

  • Lady Antebellum Have Yourself A Merry Little Chrismas

    Now

    iTunes

  • Michael Buble Baby It's Cold Outside

    16:14

    iTunes

  • Coldplay Christmas Lights

    16:06

    iTunes

  • Paul McCartney Wonderful Christmastime

    16:00

    iTunes

Heart VIP

Local

Autumn Weather

Find your local four day weather report here.

Listening To Radio Win With Heart

Make Heart the soundtrack to your day and you could be a winner with great prizes up for grabs throughout the day.

Follow Heart on Twitter