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A baby clothing and accessories company based in Hertfordshire say their Royal Baby merchandise is flying off the shelves.
My 1st Years are based in Elstree and produce all their personalised merchandise in Northampton.
When William and Kate announced they were expecting a baby, Daniel Price, who set up the business with his partner, thought parents might want to dress their baby in Royal themed clothes and accessories- it seems he was right.
He told Heart people were buying into the range two months before Kate gave birth and over the last three days its been busier than ever.
The merchandise includes a baby grow, bib, blanket, booties and sleep suit.
They're all embroidered with the letters HRH (His Royal Highness) with a crown and the baby's name below.
"We didn't expect it to take off as well as it has, even two months before the birth people were buying into the range I guess to feel a bit royal themselves and have their little one feel royal"
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