Holly Willoughby's This Morning outfit today: How to rent her blue and white floral dress for £38

29 June 2023, 10:15

Holly Willoughby is wearing a blue dress from Reformation
Holly Willoughby is wearing a blue dress from Reformation. Picture: Instagram
Naomi Bartram

By Naomi Bartram

Where is Holly Willoughby's blue floral dress from and how much does it cost?

It's Holly Willoughby's last day on This Morning for the week and she's saved the best until last with her outfit.

Wearing the perfect summer dress, Holly has opted for a blue and white floral piece designed by Reformation.

The lightweight dress has adjustable straps, a straight neckline and beautifully fitted bodice.

It also features a full skirt, low scoop back, scoop neck, and tiered skirt which falls perfectly to a midi length.

While a similar piece costs £248 from Reformation, you can actually rent the dress from Hirestreet UK for just £38.

Holly also paired it with her staple strappy nude heels, but we think it could also look amazing with trainers or sandals.

How long has Holly Willoughby been presenting This Morning?

Following her success as a presenter on Dancing On Ice, Holly was brought in to replace Ferne Britton on This Morning in 2009 alongside Phillip Schofield.

The pair worked together for 15 years, before Phillip sensationally quit in May after admitting to an affair with a younger colleague.

Holly Willoughby and Phillip Schofield are no longer working together
Holly Willoughby and Phillip Schofield are no longer working together. Picture: ITV

What are Holly Willoughby’s style tips?

Speaking after her partnership with M&S, Holly revealed the key to staying so effortlessly stylish."

"I've got to be comfortable," she confessed.

"Gone are the days where I'll put something on and be forever tucking it in or pulling it down. I can't bear that – it drives me bananas. There is not enough time in the day to tuck yourself in 50,000 times."

She also warned her fans ‘not to get hung up on sizes’, explaining: “Sometimes you'll find that even though you're a 12, you'll put on a jumper and it will be cut big and boxy, and you might think ‘I love this, but I'm going to wear it in a 10 or an 8 and then I'm going to tuck it in.’

"So, ignore sizes and just try stuff on: wear it how you want to wear it, not how the size dictates.”

Does Holly Willoughby have any fashion deals?

Holly was unveiled as the face of Marks and Spencer's fashion campaign back in September 2018.

As the retailer’s brand ambassador, she originally picked out a selection of “must-haves” from the autumn collection which went on sale on 27 September that year.

The star was back in summer 2019 with her fifth collection with the brand called 'Holly Loves'.

During the first lockdown, she released her autumn 2020 collection, posing for pictures from her own home.

She also recently shared her brand new project 'Wylde Moon', which the presenter describes as a 'beautiful online space' where she can share the things she loves.

She told her followers: "I'm so excited to introduce you to @wyldemoon, a very personal project that I have been working on for a long time.

"It is a space full of things that I love and people that inspire me... from beauty and fashion, to energy and healing.

Holly Willoughby formally announces Wylde Moon

"Each month, on the full moon, we will be adding exciting new content & watch out for the WYLDE MOON boutique launching soon. This is just the beginning, so dive in."

Who is Holly Willoughby’s stylist?

Angie Smith is an English celebrity and red carpet stylist and has been in charge of Holly’s style for over three years.

As well as Holly, she also chooses outfits for the likes of Rochelle Humes, Laura Whitmore and Christine Lampard.

Her website reads: "Angie Smith is a trusted and sought-after fashion and celebrity stylist who is known for her clean and timeless style that regularly sees her clients on ‘best dressed’ lists across many media titles."

Opening up about Holly’s changing style, Angie previously told the Daily Mail: "Holly was open to new ideas.

"The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, 'I’ve had my kids. I just need to change it up.'"

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