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25 February 2010, 05:32 | Updated: 25 February 2010, 05:43
Thames Valley Chamber of Commerce say Reading making it through to the quarter finals of the FA Cup is a massive boost for the town.
The Royals beat West Brom on Wednesday night in extra time, taking the club the furthest in the competition since 1927. Claire Prosser, from Thames Valley Chamber of Commerce, said it is a win for the whole area, "it puts Reading on the national, if not worldwide map. This is brilliant for business, economic and investment purposes."
Claire told Heart the win will remind people Reading exists, "a company that is thinking of relocating might not have thought of Reading. But this will make the town come into their thoughts when they see it on the news."