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4 May 2011, 10:06 | Updated: 4 May 2011, 10:46
Warrants were executed at Fen Road in Cambridge and Overbrooke in Landbeach. Police in Norfolk executed an additional warrant at an address in South Beach Road in Hunstanton.
More than 60 officers took part in the operation which follows a three year Trading Standards investigation into rogue trading activity in East Anglia. So far the investigation has identified more than 100 victims and an estimated £400,000 worth of fraud.
Chief Inspector Gary Martin, who led the arrest operation, said: "Today's operation was in support of an ongoing investigation by Trading Standards to target rogue traders operating in East Anglia.
"Rogue traders deliberately target the elderly and vulnerable and the police and Trading Standards are committed to bringing them to justice.
"Our advice to residents will always be not to use cold callers and to ask for a business card so you can consider what is being offered at your leisure.
"The support and involvement of local communities is essential to fighting crime and people should remain vigilant to activity in their neighbourhood and report anything suspicious, particularly in areas with vulnerable or elderly residents."
Malcolm Taylor, from Trading Standards, said: "The investigation has already identified more than 100 victims and it is possible there are more out there. If you believe you or someone you know has been a victim of rogue trading contact Consumer Direct."